What To Think About When Offering Discounts or Bonuses? | Crafted To Thrive

In this episode, we delve deep into the business strategies of offering discounts versus bonuses. With the sales season upon us, it's crucial to make decisions that not only drive revenue but also resonate with our brand and clientele.

What you'll learn:
The Psychology Behind the Choices: Why do some customers lean towards discounts while others value bonuses? Understanding this can be the key to tailoring your offers. Energetic and Financial Implications: Especially for service-based entrepreneurs, the choice between discounts and bonuses can affect your energy, stress levels, and profit margins. Find out which might be the better fit for you. Maintaining Brand Integrity: How do discounts and bonuses reflect on your brand? And how can you ensure that your choices strengthen your brand identity? Self-Compassion in Business: This sales season, remember the importance of being kind to yourself. Whether you're navigating health challenges or the stresses of business, find out why self-compassion is a crucial strategy.
Extras:
Real-life Experiences: Personal anecdotes and experiences that shed light on the real impact of these decisions on business. Tips for Chronic Illness Warriors: Special considerations for those balancing health challenges with their entrepreneurial journey.
Join me as we navigate the decision-making process and empower you to make choices that benefit your business and well-being. Whether you're a seasoned entrepreneur or just starting, this episode provides valuable insights into maximizing your offers this sales season.
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Episode link: https://play.headliner.app/episode/17081405?utm_source=youtube