How She Built a full-Time Income with 5-10 Hours a Week (No Ads, One Platform) | Tracy Beavers

[00:00:00] **Nikita Williams:** This episode is really about why your email list is the one piece of your business built to survive unpredictability because the platforms we depend on can lock us out without even a warning. The same way our energy kinda sometimes does. Many of us have built a whole marketing system around a platform that has no idea what a flare day or an emergency even is.

[00:00:28] **Nikita Williams:** It doesn't pause for you. It doesn't warn you before it changes the rules. Tracy Beavers built her business alongside a demanding twenty-five-year corporate sales career and teenagers playing every sport with a ball. She'd carve out five to ten hours a week to make it work, and then in the middle of an actual launch, Facebook locked her out of her own DMs.

[00:00:57] **Nikita Williams:** If the tool she was depending on could [00:01:00] disappear on her without warning, was the business ever really hers or just borrowed? You already know what it feels like to have something outside of your control decide what you're capable of today.

[00:01:13] **Nikita Williams:** Listen for three things. One, exactly what happened when Facebook locked her out mid-launch, and the one email that got her out of it. Two, why she built her email list before she needed it, and how that decision saved her business twice. Three, how to build a marketing rhythm that doesn't collapse the moment a platform disappears on you or your energy does.

[00:01:38] **Nikita Williams:** If you've ever needed proof that you can build something steady even while the ground underneath you keeps shifting, this episode is for you. Stay tuned, and be sure to join our free community in the show notes.

# Tracey Edited THRIVE-P-0041\_mixdown

[00:00:00] **Nikita Williams:** Are you tired of hearing business advice that completely ignores what real life looks like when you're navigating chronic illness, autoimmune disorders, flare-ups, medical appointments, and just life lifing? Business with Chronic Illness is for entrepreneurs who know they're capable of building something meaningful, but need a way to do it that actually works with their body, not against it.

[00:00:27] **Nikita Williams:** This podcast brings you honest conversations with founders, CEOs, and other bosses sharing their strategies, adaptations, and lessons they've learned while building businesses alongside chronic illness, including what worked, what didn't, and what they wish they had done differently before burnout forced the lesson.

[00:00:48] **Nikita Williams:** I'm your host, Nikita Williams, a globally ranked podcast host and entrepreneur who's built my business while navigating chronic illness and helping others do the same without sacrificing themselves. I created [00:01:00] this show to open up the conversations most business spaces avoid. The promise of Business with Chronic Illness is simple: to show you that you can build a thriving business with chronic illness and autoimmune disorders without sacrificing your health, your peace, or your profit.

[00:01:15] **Nikita Williams:** You're not behind, you're building differently, and you're in the

[00:01:19] **Nikita Williams:** right place.

[00:01:26] **Nikita Williams:** Welcome, Tracy. I'm so glad you're here. I can't wait to dive into your story and all that you have to share with us, including how to be visible in this 2026 world that we're living in, and how to keep that within our capacity, and growing and flowing. So welcome to the show.

[00:01:43] **Tracy Beavers:** Thanks so much. I'm so excited to be here.

[00:01:45] **Nikita Williams:** Yeah, me too. I'm so glad you're here. I think when we were first chatting, we kinda connected in Entrepreneessa. I've been shouting Entrepreneessa out because they have such a great community of entrepreneur women, CEOs, founders- Yeah ... doing all kinds of [00:02:00] businesses, y'all, all kinds. Mm-hmm. And we connected there.

[00:02:03] **Nikita Williams:** And- Yeah ... please tell us a little bit about how you, one, found where you are today, and- Mm-hmm ... about yourself.

[00:02:12] **Tracy Beavers:** Yeah. Thanks so much. So I am a business and sales coach from Little Rock, Arkansas. And what I focus on for my audience, they are online course creators, coaches, and service providers. I help them take the visibility they already have, because most people have enough visibility and enough content.

[00:02:34] **Tracy Beavers:** Now. But the problem is- Yes. Yeah. There's not enough strategy behind it for it to really work for them in terms of organic list growth and organic leads. And I teach that you do not have to be online 24/7 exhausting yourself, and you do not have to run paid ads in order to have a very great income that sustains, you know, your life and allows [00:03:00] you to do your business full time.

[00:03:02] **Tracy Beavers:** 'Cause that's what I did.

[00:03:03] **Nikita Williams:** Mm-hmm.

[00:03:04] **Nikita Williams:** Yeah. And you did it with varying circumstances. I love to share with everybody. You know, everybody comes to my, to this world, this community, in different boats. Mm-hmm. So some of us have chronic illnesses, some of us have, I call it capacity, limited capacity- Mm-hmm ... of a situation that's, quote-unquote, chronic, but it's just life, right?

[00:03:25] **Nikita Williams:** Yeah. And it's just life happening. And when we were talking, I was like, "Well, this is just life, chronic life happening." Like, this is life that's happening and having to figure out how to move through it and make what you're building work for your life and for your family- Mm-hmm ... and for how you work. So share with us a little bit about your background, 'cause-

[00:03:42] **Tracy Beavers:** Yeah

[00:03:42] **Nikita Williams:** this is definitely for the folks out there that are corporate baddies who are doing the thing- Yeah ... and then also doing side hustling. So tell us- Yes ... uh, a little bit about how that worked for you.

[00:03:52] **Tracy Beavers:** Yeah, thanks. So, you know, I don't have a chronic illness, but when you and I connected and we started talking about capacity of [00:04:00] time and capacity- Mm-hmm

[00:04:01] **Tracy Beavers:** of energy, and I thought to myself, you know, it's like I teach my students. E- even if they're not working a full-time job like I was when I first started out, we all have our version of- Yes ... a full-time job or a capacity thing that keeps us from being able to literally sit at our desk and build this business 24/7.

[00:04:22] **Tracy Beavers:** I mean, some of us have little kids at home and we're homeschooling. Some of us have aging parents and we're taking care of them. Some of us have chronic illness. You know, there's just so many things to navigate in life. And so I built this business alongside my corporate job out of necessity. So long story short, I had an over 25-year award-winning sales career in corporate, and Nikita, I honestly never thought I'd leave.

[00:04:45] **Tracy Beavers:** I was going to rise up the ranks and be, like, I don't know what, vice president of all things important or something like that. And along the way, this was about, let me think, seven... No. S- I can't do math in my head. Fi- [00:05:00] anyway, it was around 2019.

[00:05:01] **Nikita Williams:** Mm-hmm.

[00:05:02] **Tracy Beavers:** Seven years ago, I guess that is. About that, yeah. And I was working for a CEO that wanted to monkey around with the commission structure.

[00:05:11] **Tracy Beavers:** Like regularly.

[00:05:12] **Nikita Williams:** Mm-mm.

[00:05:13] **Tracy Beavers:** Just when us in the sales department were start to gain traction and start to... He just thought we were making too much money, and I was like, "Oh, hold on, sir. Hold on a minute."

[00:05:22] **Nikita Williams:** Yeah.

[00:05:22] **Tracy Beavers:** And so, you know, that's when I realized, I'm like, oh my gosh, I thought that... I knew I didn't have any control over my time, 'cause it's corporate.

[00:05:29] **Tracy Beavers:** You know? Mm-hmm. It's 8- 8:00 to 5:00, whatever, one-hour lunch. You get only so much PTO and vacation and blah, blah, blah.

[00:05:35] **Nikita Williams:** Mm-hmm.

[00:05:35] **Tracy Beavers:** But I thought with the sales structure, salary and commission, you know, print your own money, right?

[00:05:42] **Nikita Williams:** Mm-hmm.

[00:05:42] **Tracy Beavers:** Yeah. Well, not if you're gonna work for somebody that wants to control the

[00:05:46] **Nikita Williams:** printer.

[00:05:46] **Nikita Williams:** Can change the, yeah, can change the line. Right. Can change all the stuff, right? Yeah.

[00:05:50] **Tracy Beavers:** Yeah. So I was like, wow, I never saw that coming. And I really had to kinda s- it kinda took me by surprise, and I was like Okay, now w- what do we do? I knew I couldn't [00:06:00] continue to work for him, and I was really struggling because my dad was an entrepreneur.

[00:06:06] **Tracy Beavers:** My dad worked for himself.

[00:06:08] **Nikita Williams:** Mm-hmm.

[00:06:08] **Tracy Beavers:** And he made it look awful.

[00:06:10] **Nikita Williams:** Mm.

[00:06:10] **Tracy Beavers:** He w- he worked nonstop and- Yeah ... was stressed out all the time. Now, come to real- come to realize in my later years, I'm like, "Oh, that was just his personality." Mm-hmm. Yeah. You know, he loved to work, so that's what he did. But I was like, "Ooh, I don't think I wanna do that."

[00:06:26] **Tracy Beavers:** And but some really good friends of mine pointed out that coaching was getting started, coaching was a thing, and that I was really good in sales. I just thought... You know when you're really good at something, you think everybody else is really good at it, too?

[00:06:39] **Nikita Williams:** Mm-hmm. Oh, yeah.

[00:06:41] **Tracy Beavers:** And I just thought sales was easy, and they were like, "Uh, no, it's not."

[00:06:45] **Tracy Beavers:** You know, and they reminded me that people were always coming to me- Mm ... asking, "How are you growing these businesses? How are you gaining so much market share? How did you grow that company 86% the first year you were there?" And I'm just over here going, "You build relationships, then you go [00:07:00] out and sell stuff and make connections."

[00:07:01] **Tracy Beavers:** And they're like- Yeah ... "We don't know how to do that." So anyway, I s- I started building this business alongside that corporate job, and that was my capacity issue that we were talking about because at the time, our kids were in high school and middle school. They played what felt like every sport that had a ball.

[00:07:18] **Tracy Beavers:** And we were busy. Mm. And also, my husband is a very proud W-2 company man. Mm-hmm. He loves the company he works for, and when I told him what I wanted to do, he was like, "Wait a minute. This sounds risky. This sounds like-"

[00:07:36] **Nikita Williams:** Mm-hmm ... "

[00:07:37] **Tracy Beavers:** Do..." He's like, "You're gonna do what?" Mm. And so I promised him that I was not gonna leave the corporate job until I had proof of concept.

[00:07:46] **Nikita Williams:** Mm.

[00:07:46] **Tracy Beavers:** And I also promised him I was not going to derail our retirement- Mm ... because we, we had worked really hard to have the life we have, but also fund, you know, retirement.

[00:07:56] **Nikita Williams:** Yeah.

[00:07:56] **Tracy Beavers:** And so little by little, I started growing this business, and [00:08:00] the capacity issue was really around time, but also in hindsight, around energy- Mm-hmm

[00:08:06] **Tracy Beavers:** because I was tired, girl. Oh, yeah. I mean, I'd go work that corporate job, and then we'd go to a ball practice, and then it was dinner, and did everybody do their homework? All right, let's go again, you know? And then I was like, "How am I gonna do this?"

[00:08:20] **Nikita Williams:** Mm.

[00:08:20] **Tracy Beavers:** So I just had to really I had to figure out how much time did I have every week.

[00:08:25] **Nikita Williams:** Yeah.

[00:08:25] **Tracy Beavers:** And I had to be very intentional about that. Like looking week to week, "Okay, what's going on this week? Where can I work in some work hours?" Yeah. "Where can I see a client or two?" And as my business started to grow, I took a step-down approach to corporate.

[00:08:41] **Nikita Williams:** Mm.

[00:08:41] **Tracy Beavers:** Uh, 'cause I, was, I had kind of an all or nothing mentality about it.

[00:08:44] **Tracy Beavers:** I thought, "I either have the job or I don't have the job."

[00:08:46] **Nikita Williams:** Mm.

[00:08:47] **Tracy Beavers:** But I, I didn't need to have that all or nothing mentality- Mm ... because I could grow this as a side hustle and in the time that I had. And then as this grew and my income started to come in, I was able to take [00:09:00] lesser and lesser corporate roles-

[00:09:02] **Nikita Williams:** Mm

[00:09:02] **Tracy Beavers:** where eventually my busin- it, it allowed me to have more time in my business. Yeah. But yeah, those, those first, it took me about a year and a half for- Oh, yeah ... to fully exit corporate and, you know, it was, gosh, in the beginning, five to maybe 10 hours a week I had time to work on it, but it grew and here I am.

[00:09:22] **Tracy Beavers:** Yeah. You know? Yeah. It worked.

[00:09:24] **Nikita Williams:** Yeah. Tracy, you said so many things just in that, that I think we kind of, I wanna kind of sparse out for a minute. Yeah. I think when we hear stories about, I always tell people, you don't hear the little, the steps that happened before, right? Yeah. Like, you didn't hear the work.

[00:09:41] **Nikita Williams:** You didn't, you didn't see the meal planning before you ate, right? You just- Right ... you showed up to the table and you eating and you're like, "This is great."

[00:09:47] **Tracy Beavers:** Right.

[00:09:48] **Nikita Williams:** And I think in entrepreneurship and beginning a business, we kind of take that for granted because of social media. We see everything and it's all pretty and it looks like it's all perfect- Yeah

[00:09:56] **Nikita Williams:** and it's great, but your point of like, it took me [00:10:00] little by little to figure out- Mm ... even though you were really good at what you did in corporate-

[00:10:05] **Tracy Beavers:** Yeah ...

[00:10:05] **Nikita Williams:** figuring out what that looks like in, like, your own lane, your own world.

[00:10:10] **Tracy Beavers:** Yeah.

[00:10:10] **Nikita Williams:** How do you feel like you set up, did you set up some systems for you to be like, "Okay, this is what I'm gonna be doing-" Yes

[00:10:18] **Nikita Williams:** um, to translate th- those skillsets from what I was doing in corporate to now- Mm-hmm ... while managing the other life things that you, you have to, you, you know, manage. Yeah.

[00:10:28] **Tracy Beavers:** Yeah, absolutely. I had to decide what did I want this business to look like-

[00:10:33] **Nikita Williams:** Mm ...

[00:10:33] **Tracy Beavers:** what are the pieces I had to have to make money- What are the pieces that were nice to have but not necessary when you're first getting started?

[00:10:42] **Nikita Williams:** Mm-hmm. '

[00:10:42] **Tracy Beavers:** Cause when you first get started, you think everything's important.

[00:10:45] **Nikita Williams:** Mm-hmm.

[00:10:45] **Tracy Beavers:** And you're looking at your competitors, and you're looking at other people in the online space and comparing yourself to them. I was. Mm-hmm, mm-hmm. And I had to stop that because- Mm-hmm ... those people didn't have a corporate job.

[00:10:58] **Tracy Beavers:** Mm-hmm. This was their [00:11:00] full-time job. Yeah. And, you know, even though they might have been taking care of family and everything else, they had more time than I did. Mm-hmm. And then some of those people also had a team, and I didn't have that either. So I had to just get really honest with myself and put my blinders on.

[00:11:14] **Tracy Beavers:** So as I mentioned, week to week, I would look and see what were my available pockets of time.

[00:11:20] **Nikita Williams:** Mm-hmm.

[00:11:20] **Tracy Beavers:** And so it looked like sometimes on a Monday night, I could work for two hours. On a Wednesday night, I could work for two hours. On a Saturday morning, 'cause the kids were teenagers, they'd sleep till noon if they could, and so I had time on Saturday- Yeah

[00:11:32] **Tracy Beavers:** morning before anybody- Yeah ... needed me or on a Sunday afternoon. And I had to hold my nose and do it anyway sometimes because I was tired and because I had that doubt creeping in about, what are you doing? Why are you doing this? Why are you... Because there were some things that I missed with the kids. Now I didn't, I didn't ever miss an actual game, but I missed some practices, you know?

[00:11:53] **Tracy Beavers:** Mm-hmm. Or I would miss the carpool or whatever because I needed to work on my business. But they understood, and they [00:12:00] knew what I was building. So it, it, first it was a very honest discussion with myself about, okay, are you really maximizing your time?

[00:12:08] **Nikita Williams:** Mm-hmm. '

[00:12:08] **Tracy Beavers:** Cause if you're gonna do this, you need to do that.

[00:12:10] **Tracy Beavers:** Mm-hmm. And whether you feel like it or not. Yeah. Then I had to decide, okay, with regard to social media, if I'm gonna build an online business, I've gotta be on social media. But did I need to be on all the platforms?

[00:12:22] **Nikita Williams:** Right.

[00:12:23] **Tracy Beavers:** No. And I help my clients and students to this day understand that you do not have to be on all the platforms to be successful.

[00:12:30] **Tracy Beavers:** I'm a prime example. So I had to s- had to say my... I had an honest discussion with myself. Okay, Tracy, don't go crazy. What platform do you wanna build on? Well, I didn't know anything about Instagram. I wasn't on it, didn't know anything about it, so I wasn't gonna go there. And LinkedIn, LinkedIn was a place to go get a job back then.

[00:12:49] **Tracy Beavers:** Mm. It, it's not this n- it's not a social- Not what it

[00:12:51] **Nikita Williams:** is now, right. Yeah.

[00:12:52] **Tracy Beavers:** Yeah. For sure. So, and I didn't need a job 'cause I had one, so I chose Facebook. Mm. 'Cause that's the platform I understood. That's the [00:13:00] platform that felt the best to me, and I knew that my clients were there. Turns out it's still the number one platform, and all of our clients are there.

[00:13:07] **Tracy Beavers:** And so I decided, okay, I'm gonna go with Facebook. And then I had to decide, all right, what are the pieces and parts that I need every week to gain visibility and grow my list? I knew I needed to grow a list because I wanted to create some courses, and you can't- Mm ... sell to nobody. You have to have an audience.

[00:13:24] **Nikita Williams:** You gotta have people.

[00:13:26] **Tracy Beavers:** You gotta have the people. So I said, okay, I need one regular piece of weekly content, which for me, I decided I was gonna go live every Thursday at 11:30 a- whether I felt like it or not truly, whether I felt like it or not. And then I would take, and this is before AI came along, now my job's a lot easier creating content.

[00:13:45] **Tracy Beavers:** Mm-hmm. But I would take that script that I wrote that I was gonna teach live, and I would, like if I gave four tips for list growth in that live training, I would pull two of them out and make a social media post. Pull the other two, make a social media post. And then I would, if I [00:14:00] had time, I would repurpose it into a blog, and then, then I would email my list about it, and I'd say, "This is what I'm talking about live this week.

[00:14:07] **Tracy Beavers:** You know, here's some juicy tidbits of what I'm gonna say and why you need to be there." And that was it for me.

[00:14:12] **Nikita Williams:** Mm.

[00:14:12] **Tracy Beavers:** That was all I had time for. Yeah. 'Cause I also needed to create some free lead magnets. Yeah. And I also needed to create an offer, right? Mm-hmm,

[00:14:21] **Nikita Williams:** yeah.

[00:14:21] **Tracy Beavers:** So I was like, okay, that's the minimal viable option.

[00:14:24] **Tracy Beavers:** Is that what they call it? Yeah. What's the bottom- The

[00:14:26] **Nikita Williams:** MVP, yes.

[00:14:29] **Tracy Beavers:** The least amount of content that I need to have so that I can just get it out there and get it done. Mm-hmm. And again, it was whether I felt like it or not.

[00:14:36] **Nikita Williams:** Mm-hmm.

[00:14:37] **Nikita Williams:** Yeah. I was just gonna say, it, it is something to lean into, I think oftentimes when we are creating for creating sake versus creating for intentional capacity and time, right?

[00:14:50] **Nikita Williams:** It's a very different mindset, and what you're sharing with, for you, for you, you could be like, "On Thursday at 11, I'm gonna be there whether I want to or not." I [00:15:00] do... I know, just for context of our audience- Yes ... it's not always just because we want to or not. Right. You might want to, and you literally cannot do that thing.

[00:15:07] **Nikita Williams:** Yes. And so-

[00:15:08] **Tracy Beavers:** Right ...

[00:15:09] **Nikita Williams:** it is about finding the way to do that thing- Mm-hmm ... before. And I think for me- Mm ... for you it was live, for me it was podcasting. Yeah. I knew I could always have an episode out because I could build that over time, and it would be going out on this day. Right. So it can look a lot of different ways.

[00:15:25] **Nikita Williams:** It's just about that decision of intention. Mm. Yes. And I think you're sharing that so well here is like, for my circumstances, this is what I could do, and I focused there. It seems like you focused your attention in that one area versus... It's so hard, especially now, I don't know if anybody's listening in this time of age, AI is really a big shiny obje- object for your brain.

[00:15:46] **Nikita Williams:** Mm-hmm. Like, you just think you can do everything.

[00:15:49] **Nikita Williams:** Right. Right.

[00:15:50] **Nikita Williams:** Right? And it is about finding that focus of where you're going. Mm-hmm. And so in your journey, Tracy, it sounds like you found that angle. Also, it sounds like your [00:16:00] corporate understanding that you need to have a list of people you can send information to- Mm-hmm

[00:16:04] **Nikita Williams:** outside of Facebook. Um, I still don't understand why people are so hesitant to start email lists these days. They think their social media is theirs. It is not yours. Uh-uh. It does not belong to you. They could care less. It's almost like, I was thinking about this when we were talking about your boss, I'm like, "Hey, social media's kind of like that boss.

[00:16:22] **Nikita Williams:** They're moving the mark 24/7-" Yeah ... "changing the game all the time." You're like- Yes ... sometime it's broken and you can't even open the app

[00:16:30] **Tracy Beavers:** I know. Or sometimes you get banned or blocked or whatever. Like I was in- Yes ... this is so funny. Couple weeks ago, prime example of why I love having a list. Mm-hmm. I'll give you two examples.

[00:16:40] **Tracy Beavers:** One is when I was in a launch, I think it was last October I ended up in Facebook DM jail, direct messages- Ooh ... where you couldn't send any more DMs.

[00:16:49] **Nikita Williams:** Oh, goodness.

[00:16:49] **Tracy Beavers:** And so I emailed my list, and I said, "Hey, I'm in DM jail." And DM jail happens when you're trying to send a lot of DMs- Yeah ... which I was, because I wanted people to come attend my live [00:17:00] master class.

[00:17:00] **Tracy Beavers:** Mm-hmm. So I was DM'ing people that were in my free Facebook group, not a- Yeah ... cold spammy DM. These people know me, and they're warm to me. Just wanna make that clear to the listeners.

[00:17:08] **Nikita Williams:** Um- I'm not spamming nobody.

[00:17:09] **Tracy Beavers:** I'm not spamming anybody. And so I was trying to DM 'em, and b- but if you don't have enough interaction back in a certain- Mm-hmm

[00:17:16] **Tracy Beavers:** time period, then it automatically thinks you're a bot, and it just shuts you down.

[00:17:20] **Nikita Williams:** Oh, yeah.

[00:17:20] **Tracy Beavers:** Well, I was like, "Okay. Well, this is terrible. I need people to s- to reply back in a hurry," and so I- Yeah ... emailed my list, and the, the subject line was, "I'm in jail." With a little flame on it. Mm-hmm. It is... To this day, it is the most opened email I've- I'm sure

[00:17:33] **Tracy Beavers:** ever written in my life. I'm sure. And they thought it was hysterical. I was like, "Look, y- look, y'all, your girl is in launch." They knew I was in launch, 'cause they know me. Uh, "Your girl's in launch. Your girl is also in Facebook jail. Please do me a favor. Hop over into the DMs. Here's my link. S- just send me something, and you could send me something that says, 'Hey there, jailbird.'

[00:17:51] **Tracy Beavers:** I don't care what you say. Just say something to me." And so- Yes ... and so it, it worked, though. My list- Mm ... busted me out of Facebook jail, and then also a couple weeks [00:18:00] ago, talk about rented land, a couple weeks ago, I got into comment restriction. Mm. I was banned from commenting for seven days. I get this message, and it says, "Y- you're restricted on commenting until Thursday, February," whatever, "at 7:10 PM Central."

[00:18:18] **Tracy Beavers:** And I'm like, okay, first of all, that time is s- oddly specific. I have, like, 7:10 PM Central. I'm like, what?

[00:18:26] **Nikita Williams:** That is.

[00:18:27] **Tracy Beavers:** It's so specific. I'm like,

[00:18:28] **Nikita Williams:** what in the world? That is so strange. Yeah. That is

[00:18:29] **Tracy Beavers:** so dumb. Uh, but I could still post. I could still DM. I just couldn't comment on anybody's stuff, and the funny part was my audience thought it was hysterical, because I posted it in my Facebook group.

[00:18:40] **Tracy Beavers:** I'm like, "I'm in comment jail. I feel like I have tape over my mouth." You know, I feel like I did in first grade when the teacher would say, "You're talking too much in class."

[00:18:50] **Nikita Williams:** Oh.

[00:18:50] **Tracy Beavers:** You know, "Do, do, do, do, do."

[00:18:51] **Nikita Williams:** Oh, well. Yeah. Facebook. Hey, these algorithms, you know. Facebook. These... Yeah. Oh, goodness.

[00:18:57] **Tracy Beavers:** Yeah, so I mean, once again, I had a list, and I [00:19:00] could just email them something funny like, "Hey, guess what?

[00:19:02] **Tracy Beavers:** Your girl's in comment jail. I- it's not that I don't love ya. Just can't comment- Yeah ... till Thursday at 7:10 PM Central."

[00:19:09] **Nikita Williams:** That's so interesting. That's a- Yeah. I haven't heard, I haven't heard about the comment jail one. I've heard of all- Oh ... the other ones, but not the comment one yet.

[00:19:15] **Tracy Beavers:** Yeah.

[00:19:16] **Nikita Williams:** Oh, goodness. Right.

[00:19:17] **Tracy Beavers:** Yeah, no. We don't own these things, and I, and I also, I still am flabbergasted when I meet an online entrepreneur, or actually, Nikita- Mm ... any business owner-

[00:19:25] **Nikita Williams:** Yeah ...

[00:19:25] **Tracy Beavers:** that does not

[00:19:30] **Nikita Williams:** have an email list. Anybody.

[00:19:31] **Tracy Beavers:** I don't care if you sell- Brick-and-mortar, in-person, you need to ha- yeah, you need to have an email list, yeah. You need to have an email list, yeah. Mm-hmm. For sure, 'cause, um, like, a couple years ago, Facebook and Instagram went totally dark for, like, 36 hours.

[00:19:38] **Nikita Williams:** Mm-hmm. And

[00:19:38] **Tracy Beavers:** that was really scary.

[00:19:40] **Tracy Beavers:** Mm-hmm. I'm in the Meta Leaders Network Facebook group, and when the lights came back on and we were all able to- to get back on, there were so many business owners that had lost thousands and thousands of dollars.

[00:19:49] **Nikita Williams:** Oh, yeah.

[00:19:50] **Tracy Beavers:** Oh, yeah. Because they didn't have a list And so I was just like, "Wow."

[00:19:54] **Nikita Williams:** I mean, this topic alone is really important, especially if you're further along in business.

[00:19:58] **Nikita Williams:** Mm-hmm. I think you should start this at the very [00:20:00] beginning of any business. Oh, for sure. This is the most important thing. Mm-hmm. But what this really is talking about, and this is part of what I, I think you and I have talked about in, in, in our previous conversations, how relationships are the heart of your business.

[00:20:13] **Nikita Williams:** Yes. And if you aren't keeping track of those relationships outside of tools that you use- Yeah ... AKA social media, AKA even AI things, then you lose the connection that you have with another human. Yes. And so it's so important that we... Yes, we can use these tools. They're obviously amazing because, you know, they make it easy for us to connect with people.

[00:20:36] **Tracy Beavers:** Right.

[00:20:36] **Nikita Williams:** But at the end of the day, you need to be able to connect with them outside of those tools.

[00:20:41] **Tracy Beavers:** Mm-hmm.

[00:20:41] **Nikita Williams:** And I think that's your, your... Just to your point, like, you could reach out and send an email and be funny and be real, and they're not gonna, like, run away and think you're some imposter. They're gonna just be like, "Yep, sounds about right.

[00:20:52] **Nikita Williams:** That totally worked today." Like, you know, it's- Yeah ... it's not a scary thing. Yeah. So I, I, I appreciate you sharing that because I do [00:21:00] think we all- Mm-hmm ... take email for granted. I think it's, for those with chronic illness specifically, it is the, to me it is your number one thing you focus on when you're starting your business because- Yeah

[00:21:10] **Nikita Williams:** you need a place to be able to, one, communicate, con- connect, share value, and nurture, and sell. Yeah. And you can do that every day in email if you want to, but you can't do that on social media 'cause somebody might put you in jail sometimes.

[00:21:24] **Tracy Beavers:** Yeah. Yeah. Or, or you know what? A small percentage. It feels like when we post online, my students tell me this, and, and- Mm-hmm

[00:21:30] **Tracy Beavers:** they feel like they're standing on the front yard of their ideal client's house with a bullhorn going, "Buy my stuff, buy my stuff, buy my stuff." And I'm like, "That's not what's happening." Nope. Now, if you're hitting their inbox- Yeah ... every day, that is what's happening. Yes. But when you post online, there's a small percentage of people that- Yeah

[00:21:47] **Tracy Beavers:** actually see every single thing you do, and that's why we've got to be consistent with our content every week to keep it out there, keep it front and center, and then have enough of it that people will see [00:22:00] it.

[00:22:00] **Nikita Williams:** Mm-hmm.

[00:22:00] **Tracy Beavers:** But then to your point, we've gotta pull them. So what, what I love to teach is how to use the online space to get off of the online space.

[00:22:09] **Tracy Beavers:** Mm-hmm. To pull people to the inbox or pull people into the DMs. Now, I know DMs are still in the online space, but at least it's a place where you can have a conversation.

[00:22:20] **Nikita Williams:** E- exactly. Mm-hmm.

[00:22:21] **Tracy Beavers:** And build that relationship. And businesses i- this year in 2026, businesses that take the time to get to know their people.

[00:22:29] **Nikita Williams:** Mm-hmm.

[00:22:29] **Tracy Beavers:** And, and they... I know the people in my Facebook group.

[00:22:32] **Nikita Williams:** Mm-hmm.

[00:22:32] **Tracy Beavers:** I know the ladies that are in EntrepreneStaff. Mm-hmm. I have taken the time to build those relationships. Yeah. And they've taken the time to, to get to know me.

[00:22:40] **Nikita Williams:** Mm-hmm.

[00:22:41] **Tracy Beavers:** And so when I come to sell something, it's not weird. It's like, oh- Yeah

[00:22:46] **Tracy Beavers:** yeah, Tracy's got a business. Okay, cool. Do they want my thing? I don't know. That's up for them to, for them to decide. But they don't get their nose out of joint when I'm in launch and sharing, you know, about my program.

[00:22:56] **Nikita Williams:** Yeah. Yeah. So how have you structured [00:23:00] your system for being visible and amplifying that?

[00:23:03] **Nikita Williams:** I know especially on social media, we are talking about social media with the goal of using that tool to get people to where you want to nurture, connect with them consistently more so. Yeah. Yeah. How does, how does that look for you? How have you made this easy, no-brainer?

[00:23:18] **Tracy Beavers:** Yeah. I do everything in the most simple way possible that gives me the most effectiveness.

[00:23:26] **Nikita Williams:** Mm.

[00:23:27] **Tracy Beavers:** I like to build with ease.

[00:23:28] **Nikita Williams:** Mm-hmm.

[00:23:29] **Tracy Beavers:** Tech's not my love language. I am not a person that is gonna teach you how to do an automation in a crazy funnel. Not happening. Mm. I'm going to do... Whatever I need to do, I'm gonna do it in the easiest way possible, and that includes my weekly content. Like, we kinda- Mm-hmm

[00:23:42] **Tracy Beavers:** touched on that a little bit ago. So one of the things that I help my students and my clients do is it's c- I call it social media made easy, and it's really- Mm ... I should call it weekly content made easy now that I think about it. Mm. Mm. Probably should rename the darn thing. But, but we start-

[00:23:57] **Nikita Williams:** It would help, especially right now with how the market's doing with [00:24:00] very s- niche content.

[00:24:01] **Nikita Williams:** That actually- Yes ... would do really well. Yeah. Sorry. So- I had to go into my strategy brain there for y- I was like, yes, do that. No,

[00:24:08] **Tracy Beavers:** you're fine. Yeah, no, I think I... Yeah, I'm gonna add that to my list. So we start with, what do you want your regular piece of weekly content to be? Now, to your point and to your audience that has chronic illness- I want them to pick...

[00:24:22] **Tracy Beavers:** Live was the best thing for me, and if you can go live on the same day and time every week, that's awesome 'cause your audi- audience will start to expect you. But if you can't, it's okay. It doesn't mean you're not gonna be successful. You get to pick when it's best for you. Mm-hmm. But if live is not something you can guarantee, like one of my students the other day, she said, "Tracy, I would love to do that, but we travel so much."

[00:24:42] **Tracy Beavers:** Hmm. "I never know where I'm gonna be." And I said, "Okay, then let's talk about a podcast- Mm-hmm ... that you can batch." Yeah. "Or let's talk about a blog." You know, I'm not sure that blogs have the same impact anymore because when-

[00:24:53] **Nikita Williams:** Well...

[00:24:54] **Tracy Beavers:** Instead of finding your... Really? 'Cause I love

[00:24:56] **Nikita Williams:** it. Now because of AI, 'cause AI is pulling from- Yeah

[00:24:59] **Nikita Williams:** that [00:25:00] and people are using AI as a searchable, and now they're pulling blog, full blog articles into AI. It's actually- Oof ... having a resurgence of blogs- Okay, good ... doing really well, so.

[00:25:10] **Tracy Beavers:** Good. Thank you for that. Just saying. Yeah. Because I was worried, 'cause every time I Google something, I get an AI information first.

[00:25:17] **Nikita Williams:** Yeah.

[00:25:17] **Tracy Beavers:** And I'm not actually seeing any of the blogs down below. Mm-hmm. But hopefully it's coming back around. Yeah. So anyway, we help them pick the thing that fits their capacity, their time, their energy, their mental load, whatever it is. And so I want them to pick one of those three things. Now, I love video.

[00:25:35] **Nikita Williams:** Mm-hmm.

[00:25:35] **Tracy Beavers:** I love live video because the algorithm loves it. Lives and reels are the only way to reach past the people that are currently connected to you and following you to attract brand-new strangers that are fo- that will become followers or friends and connect with you. So that's why I love it so much.

[00:25:51] **Tracy Beavers:** But a pr- pre-recorded video is, is still, still good, and that is something people could batch as well, or the podcast or a blog. [00:26:00] So what we do first is we do map out, in less than 30 minutes, I want a mapping out 90 days of social media content topics. And it involves just brain dumping and visualizing your clients.

[00:26:13] **Tracy Beavers:** What do they want? What do they need? What can you give them? What are the words they're using? W- and then you brain dump a list of t- topics that you could teach on that you know would help them. And so then you put one topic per week. Try to get to 12 if you can, because 12 weeks is 90 days.

[00:26:31] **Nikita Williams:** Mm-hmm.

[00:26:32] **Tracy Beavers:** So for the next 90 days, you know, okay, these are the topics I'm gonna talk about.

[00:26:37] **Tracy Beavers:** And that way, when the energy is low or when the time is limited, you can just look at that topic, write that live blog or podcast script. Then now you can take that and throw that into AI- Mm-hmm ... and say, "Hey, I'm gonna do this live training or this recorded video. I need two to three social media [00:27:00] posts about this.

[00:27:02] **Tracy Beavers:** I need..." If you, if I write out a live, I can have it help me write the blog.

[00:27:06] **Nikita Williams:** Mm-hmm.

[00:27:07] **Tracy Beavers:** Right? Or a podcast. I n- I have mine help me write SEO rich show notes and, uh, my YouTube description notes and all that stuff. And then you wanna have a, an email, preferably emailing your, your list once a week. But again, I have students that are like, "Tracy, that's too much for me."

[00:27:26] **Tracy Beavers:** I'm like, "Okay, what can you do consistently?" Mm-hmm. Right?

[00:27:30] **Nikita Williams:** Yeah.

[00:27:31] **Tracy Beavers:** Just because Tracy Beavers does it once a week, every week- Mm-hmm ... doesn't mean that, that y- if you don't do that, you're not gonna be successful.

[00:27:38] **Nikita Williams:** Yeah.

[00:27:38] **Tracy Beavers:** And so they'll say, "Okay, I think, I think I'll start with once a month." I'm like, "Perfect. Let's do that.

[00:27:43] **Tracy Beavers:** Let's get you consistent with that. And then as you have the bandwidth and the energy, or you, it starts to feel easier, then let's add on another one." Yeah. Until you can work up to once a week. But I have some students that are just like, "Nope, I'm gonna stick with twice a month." I'm like, "Okay, cool." You know, [00:28:00] we all have to find our own road.

[00:28:01] **Tracy Beavers:** Yeah. So you write that one regular piece of weekly content. On that topic for that week. Then you let AI help you write social media stuff, social media posts. And then I want my students promoting at least one free lead magnet every week and a post about a paid offer every week.

[00:28:20] **Nikita Williams:** Mm-hmm.

[00:28:20] **Tracy Beavers:** Because people can't opt in for what they don't know you have.

[00:28:23] **Nikita Williams:** Mm-hmm.

[00:28:23] **Tracy Beavers:** And people can't buy what they can't see.

[00:28:25] **Nikita Williams:** Mm-hmm.

[00:28:26] **Tracy Beavers:** And we forget about that stuff. And so- Oh,

[00:28:27] **Nikita Williams:** yeah ...

[00:28:28] **Tracy Beavers:** so we wrote the one thing, and from that one thing now we have two to three social media posts. We have throw on a lead magnet, throw on a paid offer post, and look at all the content you've got for the week, and you wrote one thing.

[00:28:43] **Nikita Williams:** Mm-hmm.

[00:28:44] **Tracy Beavers:** Yeah. And then you could email your list, and, and especially if you're emailing the list once a week you could say, "Hey, here's the top performing podcasts. Here's a curated podcast list just for you on this specific topic."

[00:28:56] **Nikita Williams:** Yeah.

[00:28:56] **Tracy Beavers:** Or, you know, something funny like I would write, "Can't believe this [00:29:00] podcast topic took off."

[00:29:01] **Tracy Beavers:** "Didn't see that coming." You know what I mean? Yeah, yeah. Something like that. So you just use what you've created. And then at the, the cool thing about this is at the end of 90 days, go back and look at week one, topic one. What performed well? What didn't? Mm. Pull the topic, zhuzh it up a little bit, change it up, change it, tweak it just a little bit, and then throw that stuff back out there because I don't remember what I posted 90 days ago.

[00:29:27] **Nikita Williams:** Yeah.

[00:29:28] **Tracy Beavers:** You know?

[00:29:28] **Nikita Williams:** Yeah, yeah.

[00:29:29] **Tracy Beavers:** And so nope, I... If people are paying that much attention to me, that's a little frightening.

[00:29:34] **Nikita Williams:** Yeah, I mean, and, and, you know, people, to your point, I think as creators that's... As an entrepreneur, as a creator, that's something we are worried about. We're like, you know, it's kind of like, "Did I wear that outfit last week?"

[00:29:47] **Nikita Williams:** Yeah. "And did somebody see me?" And like, do I... Like, we are so... But guess what? Your, your audience is in the same brain. They are not- Yeah ... thinking that much about you to even be paying- No ... attention to that. Right. So I think we have to [00:30:00] give ourselves so much permission. I think a lot of people worry about I'm gonna s- repeat myself.

[00:30:04] **Nikita Williams:** Actually, that's good. Keep repeating- Yes ... yourself- Yes ... so you become known for- Yes ... a, a particular thing. Like, that's a good thing. And if, and if you wanna figure out how to say the same thing differently, you just keep talking about it differently. Yeah. Look at it at different angles. And so- Yeah ... whatever, what...

[00:30:21] **Nikita Williams:** I love your system because it is simple. It is focused on one... It's actually focused on one thing that's just being built out in different ways. Yeah. And that's why- Mm-hmm ... you know, it helps you not feel like you're all over the place.

[00:30:34] **Tracy Beavers:** Yeah.

[00:30:34] **Nikita Williams:** If you are having trouble right now in the world of AI and... I still recommend, I...

[00:30:39] **Nikita Williams:** To your point- You can still create that same result with what's happening now so much faster, though, so much faster- Yeah ... with AI being a support, you know, for you. Yeah. But it doesn't have to be complicated, and it can look- No ... how you need it to look like for you to work.

[00:30:56] **Tracy Beavers:** Yes. Yes.

[00:30:58] **Nikita Williams:** I've coached clients myself on being [00:31:00] like, when you are doing a podcast, if you can't sit and do a 15-minute, you know, or 30-minute thing, do five minutes, and then d- record it and snip them together.

[00:31:08] **Nikita Williams:** Like, put them together. Yeah. I mean, there are so many different ways of doing it. Just don't judge yourself. Don't get in your head about doing it this way or that way. It, it all can work if you just commit to doing that work, you know?

[00:31:20] **Tracy Beavers:** Yes, exactly. Um- We just have to put the pieces of the puzzle together for our puzzle.

[00:31:25] **Nikita Williams:** That's right. Yes. Our, ooh, our puzzle. Love that. Tracy, when you were doing this for yourself, when you were building this for yourself and you started- Yeah ... to create, you started seeing results- Yeah ... what were some of the, the things that, for you, kind of held you back a l- a little bit- Oof ... from being like, "Oh," you know, going all in?

[00:31:44] **Nikita Williams:** What kind, what, what- Mm-hmm ... were some of the fears that you had that came up for you? Oof.

[00:31:48] **Tracy Beavers:** God, how long is the show? Let me get my list out. Well, the biggest thing that comes to mind for me is it, what, tech is not my love language, and [00:32:00] I think I came into the online space a little bit big for my britches because I had a, an award-winning sales career.

[00:32:09] **Tracy Beavers:** Mm. Right? I ha- was knocking it out of the park, and I come into this, and I'm used to mastering things quickly, and I'm used to being a producer. Mm. And I'm coming into this, and I'm like, "What language are you people speaking?" Mm. Kajabi, funnel- ... land- landing page, lead magnet. Mm. I'm like, "I just wanna help people.

[00:32:30] **Tracy Beavers:** I just, I don't care if people Venmo me. I want to make money. I want them to pay me, and I want, PayPal me. I don't care." Yeah. But no, you gotta set up Stripe, and you gotta set up this, and you gotta set up that, and then you gotta tag people in the automations, and ah. I was like, "Oh my God." And so I had this feeling of, first of all, "Oh, crap, what have I done?"

[00:32:48] **Nikita Williams:** Mm. "

[00:32:49] **Tracy Beavers:** I so don't have this."

[00:32:51] **Nikita Williams:** Mm, yeah. "

[00:32:51] **Tracy Beavers:** And what am I gonna do about it now?" And so that was jamming through my head, mixed with- Oh, [00:33:00] when you s- decide you're gonna leave corporate, you're it. Tag, you're it. Yeah. Because when you get a corporate job, you get a desk, a computer- You have a team ... name tags, business cards, steady paycheck, job description, benchmarks for success so you know exactly what you need to do every day.

[00:33:18] **Tracy Beavers:** Sometimes you get a b- a corporate credit card, and sometimes- Mm ... you get a parking space.

[00:33:22] **Nikita Williams:** Yeah, and a team. And- Like, a whole department, departments you can reach out to- Right ... for support if you need da, da, da, da, da. Uh-huh.

[00:33:29] **Tracy Beavers:** I had I- I had an IT person I could call when the tech went south, you know? So that realization was like, "Oh my gosh, I could really screw this up."

[00:33:40] **Tracy Beavers:** Like, I mean, I could really just drive this thing off into a ditch, right, if left unsupervised. Mm. And so I had all of that stuff going through my head, and honestly, Nikita, there are days I still feel it.

[00:33:54] **Nikita Williams:** Mm-hmm.

[00:33:54] **Tracy Beavers:** I... You know what irritates me is I don't think there's enough conversation in the online space about [00:34:00] how hard it is to build an online business.

[00:34:02] **Tracy Beavers:** Mm-hmm. And about how much time it takes, and effort, and saying the same thing, like you're talking about, over, over, and over again till you sound like a broken record and you just wanna puke. I'm like, "If I have to talk about visibility one more time," I'm like, "Do people not understand they need an email list?"

[00:34:20] **Tracy Beavers:** We still have to talk about it? I've been talking about it for six years. Uh. Mm. You know? But I... But, you know, so all of that stuff is monkeying- Mm ... around in my head, and I just had to... I really had to have a talking to with myself.

[00:34:35] **Nikita Williams:** Mm.

[00:34:35] **Tracy Beavers:** A lot of, "Okay, you coach people on how to overcome this stuff. What, what would you say to yourself?"

[00:34:43] **Tracy Beavers:** You know? Mm. Like, and then really just putting on my CEO pants and doing, and doing hard things and thinking, "Okay, I'm gonna, I'm gonna take this a step at a time. I'm gonna find people that can help me learn it."

[00:34:55] **Nikita Williams:** Mm. "

[00:34:56] **Tracy Beavers:** And I'll do B\+ work if I have to." [00:35:00]

[00:35:00] **Nikita Williams:** Mm.

[00:35:02] **Tracy Beavers:** That part I think I just word, word saladed all

[00:35:04] **Nikita Williams:** over you No, that was so, that was so good.

[00:35:06] **Nikita Williams:** I, I have a question, a follow-up question for you though, Tracy. Uh-huh Because with that fear, and not even fear, just with that, like, oh my gosh, there's this, this is a lot. Yeah. Have you found like in... And I, you know, I'm a big proponent for business is personal. Business, how, what's happening in our personal, personal life can bleed into how we're showing up in our business.

[00:35:30] **Nikita Williams:** Mm-hmm. Subconsciously or not. Like, consciously- Mm ... or subconsciously, it's happening. In your, in that space of being like, "I have to, you know, get with myself, be with myself." Mm. Were there times in your, in your journey with this where you're like, "Oh, this is actually showing up in other areas of my life, the way I'm thinking about myself and my ability.

[00:35:51] **Nikita Williams:** And it's really just coming into my business, and I need to fix it happening in my life first before it can really affect my business." Has that ever happened [00:36:00] or you've ever noticed that for you?

[00:36:02] **Tracy Beavers:** Yeah. It's specifically with an all, having an all or nothing mentality about things. Mm. You know? Mm. It's like, personally, I like to go out, when I go out for a walk to walk the dog, I like to do three miles.

[00:36:14] **Nikita Williams:** Mm.

[00:36:14] **Tracy Beavers:** And I would say, "Well, I don't have enough time to do three miles. I'm just not gonna go." Mm. Well, okay, one mile's better than zero miles.

[00:36:21] **Nikita Williams:** It's true.

[00:36:22] **Tracy Beavers:** Don't have an all or nothing mentality. But I would have the same- Mm ... mentality about my work. It's like, well, if I can't make this lead magnet perfect, and I can't get this automation perfect, I'm just not gonna do it.

[00:36:32] **Tracy Beavers:** Well, come on now. You know, nothing's ever gonna be perfect. Just do the thing, get it out into the world, and see how it performs. Mm-hmm. And don't have an all or nothing mentality about it, you know? Mm. But yeah, I, I've had those times too, and also, you know, personally having confidence if I was doing something personal, whether it's, you know, being with our family and leading the family in something or, you know, like my, a couple years [00:37:00] ago, my father passed away.

[00:37:02] **Tracy Beavers:** I'm sorry. And I do have siblings, but... Thank you. I do have siblings, but, um, they're not anywhere near. Mm. And so really I was it for my mom.

[00:37:10] **Nikita Williams:** Mm.

[00:37:11] **Tracy Beavers:** And I would have times where I had an all or nothing mentality about-

[00:37:15] **Nikita Williams:** Mm ...

[00:37:15] **Tracy Beavers:** stuff with her, or I really just- Found myself in my head about- Mm ... is this the best decision?

[00:37:23] **Tracy Beavers:** Are you sure you're the best person to lead her? Are you sure you're the best person to help her decide where she's gonna invest her money? Is she gonna sell the house? If so, what's the price point? When does she move to be closer to us? You know- Mm. It was just all that stuff. Do you know, it's kinda like back when I was raising my kids, we don't ever tell the kids this, but we didn't really know what we were doing.

[00:37:44] **Nikita Williams:** I, yeah, I mean, do we really? Like, do we, do, do you really? I mean, do... It's, I think that's like in so many things in life, we, we have this thing that we think we should know. Yeah. Oh- But we don't know until you're actually in it, and then usually- Right ... it's [00:38:00] hindsight 2020 and you're like, "Oh, yeah, I probably won't do that again."

[00:38:04] **Nikita Williams:** "I would do that different." You know? Like-

[00:38:08] **Tracy Beavers:** Yeah,

[00:38:08] **Nikita Williams:** yeah It's like this-

[00:38:08] **Tracy Beavers:** I'm like, "Ooh, dodged a bullet there. Okay."

[00:38:13] **Nikita Williams:** Yeah, and I think in entrepreneurship too, Tracy, I think we have this- Yes ... idea that we're gonna go in it and we somehow know how we're going to be or how we're gonna show up when circumstances happen, when we fail- Mm-hmm

[00:38:25] **Nikita Williams:** how we're gonna feel and what we're gonna do. Mm. And like literally that is, that's like the exercise of like the human brain and capacity of growth. We are learning how to grow in that space, and when you're growing, you don't necessarily know what's happening.

[00:38:40] **Tracy Beavers:** Right.

[00:38:40] **Nikita Williams:** You're just rolling with it.

[00:38:42] **Tracy Beavers:** Yeah.

[00:38:43] **Tracy Beavers:** Yeah. I'm flying by the seat of my pants. But I'm, I am known for that. Like, when I share something with my audience that I've decided to do, and I say something, you know, flying by the seat of my pants, they're like, "Well, that tracks for Tracy." She, she does that a lot. Yeah. But I mean, I think we just need to all [00:39:00] admit that we all, e- th- even these, these people that you see on social media, and you think, "Oh, well, they've got their stuff together.

[00:39:08] **Tracy Beavers:** You know, everything they touch turns to gold." Mm. I've said that about some people. Mm. But I think we just need to have more conversations like we're having now, where we don't have it all figured out.

[00:39:19] **Nikita Williams:** No.

[00:39:19] **Tracy Beavers:** And the first time you do something, it may not be a success.

[00:39:23] **Nikita Williams:** Mm-mm.

[00:39:24] **Tracy Beavers:** You know? And that's okay.

[00:39:26] **Nikita Williams:** Yeah.

[00:39:26] **Tracy Beavers:** 'Cause we're all figuring it out together.

[00:39:28] **Nikita Williams:** Yeah. Yeah. So, so good. If there was one thing you thought was true before you started your business that you're like, "Girl, this is true. I know it black and white. I know this is the facts"- Mm ... and now you're looking back and being like, "That was such a lie. I don't know what I was thinking"-

[00:39:44] **Nikita Williams:** what was that thing? Oh. I've been asking people

[00:39:50] **Tracy Beavers:** this question- That's so funny ... and I love the answers. That is not the question I was expecting. That's hysterical. I think that it was if I throw enough money at it- [00:40:00] Mm ... it'll, it'll work, you know?

[00:40:02] **Nikita Williams:** Mm.

[00:40:04] **Tracy Beavers:** Like, if I hire that coach for $6,000, surely I'll be successful.

[00:40:07] **Nikita Williams:** Ooh. Oh, Tracy, that's spicy.

[00:40:11] **Tracy Beavers:** That hurt, man. That hurt, 'cause she was not good. And then the first time I ran paid ads, probably wasted $3,000, 'cause I thought, "Well, I'll just throw a bunch of money at it." Well, I didn't have anything that was converting. Why did I think that was gonna work?

[00:40:27] **Nikita Williams:** Yeah.

[00:40:28] **Tracy Beavers:** You know?

[00:40:28] **Nikita Williams:** Oh, yeah.

[00:40:30] **Nikita Williams:** Ooh, that first one, though, Tracy. That first one. Ooh, ooh, ooh. Mm-hmm.

[00:40:38] **Tracy Beavers:** Yeah.

[00:40:39] **Nikita Williams:** Yeah, it is true. We do think we can throw money at things and think it solves all of our problems. All of them. I think... I mean, in what ways, Tracy, did you, like, outside of, what did you really need in order for the thing to work? That's really the follow-up question.

[00:40:54] **Nikita Williams:** Like, what is the thing that you needed actually to be successful in the container even though that [00:41:00] coach wasn't the coach?

[00:41:01] **Tracy Beavers:** Mm. That's a good question. I think I needed to- Having a faith in myself that I could figure stuff out Mm.

[00:41:10] **Nikita Williams:** That part

[00:41:11] **Tracy Beavers:** And network and make the connections where I had business besties and we could lean on each other and yeah.

[00:41:18] **Nikita Williams:** Yeah.

[00:41:19] **Tracy Beavers:** Yeah. Instead of thinking that, oh, this person's gonna solve all my problems and they're gonna make me successful.

[00:41:24] **Nikita Williams:** Mm.

[00:41:25] **Tracy Beavers:** So I'm gonna throw a bunch of money at her and

[00:41:29] **Nikita Williams:** That's that right there. Yeah. Yeah. I think we do. I think sometimes when we're throwing money at things, we're trying to, like, it's almost like we're trying to trust someone else other than our own intuition.

[00:41:42] **Nikita Williams:** Like, we're trying to, we're trying to foster trust, but it's not really trust. It's, like, fake. It's like a fake-

[00:41:49] **Tracy Beavers:** Yeah ...

[00:41:49] **Nikita Williams:** thought of, "I trust you," and not... No, really, what you're saying is you didn't trust a part of- Yes ... your intuition, a part of your thoughts- Mm-hmm ... and a part of what you've already created or built.

[00:41:58] **Nikita Williams:** Right. And so you're hoping someone else [00:42:00] can fill in that gap. In reality, that's never gonna happen, right? Mm-hmm. Unless you do it for yourself in, in- Exactly ... in, in that way, right? Yeah, yeah. For sure.

[00:42:07] **Tracy Beavers:** So anyway, th- that was such a good answer and spicy. I lo- That's why

[00:42:12] **Nikita Williams:** I love that question. Thank you so much for being on. If someone wants to come- Thanks ... and, like, get into Tracy's world, where can they find you? Where they can... We're gonna have, for sure, in your show notes the link to your, we might have a new name for it, but yes, uh, uh, for your social media, how to get visible and do that with the easy way.

[00:42:30] **Nikita Williams:** But share how we can connect with you.

[00:42:32] **Tracy Beavers:** Yeah. So I have a podcast also, and I'm excited you're gonna be on it soon. Yay. It's called Create Online Business Success. So that's the, the fastest way to find me. But then a g- another great thing to do, 'cause I love Facebook, I have an awesome Facebook group. Right now, we have over 4,100 online entrepreneurs in the group.

[00:42:52] **Tracy Beavers:** You are allowed to promote your offers a couple of times a week. You are, um, encouraged to send friend requests [00:43:00] and have DM conversations and network and build relationships because it is a beautiful community, and I'm really proud of it. Mm. The members in our group are just amazing people, and I treat them to a couple of free events that I do each month because I love them so much.

[00:43:14] **Tracy Beavers:** I offer a free networking session, so it's the first Friday of every month. We usually have about 40 people in the room. It's so fun.

[00:43:21] **Nikita Williams:** Awesome.

[00:43:22] **Tracy Beavers:** Thanks. And then I do a live Q&A ask me anything on a certain topic each month, just to kinda give back to the members that wanna give me their time and spend time in the community.

[00:43:31] **Nikita Williams:** Oh, I love that. Well,

[00:43:32] **Tracy Beavers:** we'll have- Oh, and, and it's called Be a Confident Entrepreneur.

[00:43:35] **Nikita Williams:** Ah.

[00:43:36] **Tracy Beavers:** Let me g-

[00:43:36] **Nikita Williams:** I love it. Love it, love it ... I just wanna

[00:43:37] **Tracy Beavers:** give you the name of the group. Yeah.

[00:43:38] **Nikita Williams:** Yes. We'll have it in the, um, in the show notes for sure so that they can easily find it. But thank you so much for being on and being a guest.

[00:43:45] **Nikita Williams:** Thank you. And your wisdom and your stories w- are, are fully appreciated. Thank you.

[00:43:50] **Tracy Beavers:** Thanks. Thank you for having me.

[00:43:52] **Nikita Williams:** No problem.

[00:43:54] **Nikita Williams:** That's a wrap for this episode of Business with Chronic Illness. If you enjoyed this conversation, be sure to follow the [00:44:00] show, share it with a friend, and leave a review. It helps more entrepreneurs living with chronic illness and autoimmune disorders find these conversations.

[00:44:08] **Nikita Williams:** You can check the show notes for links, resources, and ways to stay connected. And if you have a question or story you'd like to share, visit craftedtot thrive.com to leave a voice message for the podcast. I'd love to hear from you. Until next time, remember, you can build a thriving business without sacrificing your health, your peace, or your profit.