What if the key to building a sustainable business with chronic illness isn't working harder, but setting better boundaries? In this episode, Brenda Snow, an Amazon Best Selling Author, (https://brendasnow.com/) shares how she built a 420-person company over 30 years while managing MS (Multiple Sclerosis) - without sacrificing her health or burning out.
If you're living with chronic illness and running a business, you know the struggle:
You feel like you need to be extraordinary just to keep up. You're constantly starting over after flare-ups. You can't keep up with the pace everyone else says you should be moving at. And you're terrified that setting boundaries will mean losing clients, revenue, or credibility.
In this episode, you'll discover:
• Why you don't need to be extraordinary to succeed in business with chronic illness—and what to do instead
• The predictable emotional phases you'll cycle through (grief, anger, acceptance) and how to navigate them without shame
• How to set health-first boundaries that protect your energy without losing clients or revenue
• The "hire to your weaknesses" strategy that allowed Brenda to scale to 420 employees while managing MS
• Why transparency about your health builds trust with your team instead of undermining it
• How to give yourself more time than you think you need (and why this is the secret to sustainability)
• The power of storytelling as a healing tool and how sharing your chronic illness journey helps you AND your audience
Building a sustainable business with chronic illness doesn't require you to be superhuman. It requires health-first boundaries, strategic delegation, and the permission to work at a pace that honors your body. Brenda's 30-year journey proves that long-term success is possible when you stop trying to keep up and start building a business that works WITH your chronic illness, not against it.
🎧 Want to learn more about today’s guest?
Visit CraftedToThrive.com (#) for guest details, key takeaways, and extra links mentioned in this episode.
🌿 If you’re navigating entrepreneurship and chronic illness, or simply craving a more sustainable way to grow your business without sacrificing your health, energy, or self-care priorities, explore Chronically You & Profitable (CYAP). (https://www.thrivewithnikita.com/cyap)
CYAP (https://www.thrivewithnikita.com/cyap) is my voice-first business system designed for women entrepreneurs, creatives, and women with chronic illness who want sustainable growth and burnout support while keeping life and wellness first.
It helps you use your voice and story to build a business with systems and strategies that run smoothly, so your work supports your life, not the other way around.
⭐ Enjoyed this conversation? Leave a review (https://www.craftedtothrive.com/reviews/new/) and share it with another CEO woman or creative entrepreneur growing a health-first, sustainable business.
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