The journey of entrepreneurship can often feel at odds with the realities of living with chronic illness, particularly when it comes to the concept of capacity. In this episode, we tackle the often-misunderstood idea of capacity, shifting the narrative from a relentless push for more to a compassionate understanding of what we can realistically manage. Capacity isn't just about productivity; it's about how much our bodies and minds can handle at any given moment, especially when faced with the unpredictable nature of chronic health issues. We explore the three primary forms of capacity that influence our entrepreneurial experience: emotional, cognitive, and energetic. Emotional capacity is crucial for handling the stress of marketing and visibility, particularly for those of us who may struggle with the expectations of always being “on.” Cognitive capacity reflects our ability to think and make decisions, which can be severely impacted by the demands of content creation and the fast-paced nature of social media. Lastly, energetic capacity speaks to the physical and sensory energy we can muster, which is often the most variable due to chronic health conditions. This episode emphasizes the importance of creating business systems that align with our current capacity rather than pushing us to meet unrealistic expectations. By focusing on long-form content, such as podcasting, we can share our stories and connect with our audience without the stress of constant output. The key takeaway is that our capacity is not the enemy; instead, it’s our perceptions and business practices that need to adapt to honor our humanity. This understanding fosters a more sustainable approach to entrepreneurship, allowing us to thrive not despite our chronic illnesses but alongside them.
Takeaways:
1. Understanding capacity in business is not about doing more, but about what your nervous system can handle.
2. Marketing strategies need to reflect the reality of fluctuating capacities, especially for those with chronic illnesses.
3. Creating a business model that honors your humanity can lead to sustainable success without burnout.
4. Podcasting serves as a capacity-aware marketing tool, reducing stress while allowing for authentic connection.
✨ Thank you for listening.
Here's how to connect with Nikita, your host:
→ Book A Sales Call Here (https://thrivewithnikita.hbportal.co/public/64f643e58d03530063f9f506)
→ Grab your Free Curated Podcast for Business Growth Playlist (https://preview.mailerlite.io/forms/4354/173245088893240709/share)
→ Grab the Podcast Planner + App (https://www.thrivewithnikita.com/podcast-planner) to start and grow your podcast with ease.
→ Grab Your Free 5-Day Private Podcast Series to Help You Make Sales with Ease with Long-Form Content and Nervous-System-Friendly Marketing Strategies for Women with Chronic Illness & Burnt-Out Entrepreneurs. (https://subscribepage.io/rootedsalesprivatepod)
⭐ Loved this episode? Leave a review (https://www.craftedtothrive.com/reviews/new/) and share it with a friend who’s ready to grow their business without burnout or sacrificing their well-being.
📱 Stay connected: Follow me on Instagram. (https://www.instagram.com/thrivewithnikita/)
